The Equestrian Store NI

Aug 8, 2010   //   Portfolio

E-Business Strategy and Implementation | web services | social media | marketing

  • Development of the Ecommerce website for The Equestrian Store NI (plus brochure websites for The Country Store & Hammer and Tongs) including backend process development for managing orders and  stock/inventory control, ordering, delivery and distribution
  • Developed and implemented digital and traditional marketing and sales strategies – Managing social media profiles, Google Adwords and facebook campaigns, SEO, email marketing and link building activities as well as traditional campaigns to maximise brand awareness and sales
  • Direct impact on online sales revenues
  • Worldwide Telephone Sales Experience in converting queries/interest into sales (including the sale of Luxury Equestrian Clothing brand ‘ANIMO Italia’)
  • Site Management – domain and hosting, backup, stock upload scheduling and management, and ongoing development and management of online content
  • Development of payment processes, commissioned secure online payment facilities utilising Realex payments and Paypal
  • Influenced offline activity, marketing, supply chain management, own brand development, staff management, shop displays and exhibition events including Balmoral Show, Dublin Horse Show, In-Store appearances of high profile equestrian sports personalities
  • Attendance at BETA International and Internet Retailing Trade Exhibition’s
  • Manage Internet Customer Service & Returns – essential to protect reputation
  • Scrutinised monthly turnover, improving efficiency and increasing profitability
  • Managed Invest Northern Ireland Ebusiness Consultancy and Investment Grant Projects Project to secure funding of £35,000 for the company; enabling procurement of EPOS terminals, OPERA accounts software and Ecommerce website project. Complied submission for Invest Northern Ireland Marketing Grant, submitted a claim of £12,500. Grant paid of approximately £5000

jam Eservices homepage >>

Client Recommendation +1s

"great website, great feedback & more sales leads"

"invaluable throughout the process of designing and developing our website"

"Jason described the benefits... convincing me to go ahead"

"exemplary both in terms of the creative process and the physical construction of the site"

"We are delighted with the finished product and have had many positive comments from our patrons"

Read more feedback >>

join us on twitter