Search Engine Optimisation (SEO) by jam Eservices

Nov 20, 2010   //   Blog, search engine optimisation (seo)

View on Vimeo.

What is SEO?

‘..is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid search results..’

wikipedia.org

Why use SEO?

  • If potential customers cannot find you they cannot buy either the products you are selling or the services you provide
    • Leverage investment you have made in your website and like any other promotional activity increases your bottom-line
    • Brand awareness – A website having a high ranking means more people see your brand and become familiar, even if they haven’t made a purchase or enquiry
    • Long term cost benefit – unlike PPC once you achieve a good ranking for specific keywords you don’t pay for traffic.  Although it has a higher entry cost, long term, it becomes very cost effective
    • Brand credibility – higher level of brand trust when found organically
    • Your competitors – Keeping ahead of competition in organic search results can help boost the perceived position of your company

View SEO video presentation above for more information or click here to download Search Engine Optimisation presentation (.pdf version).

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