Browsing articles in "social media"

Customer Engagement…leveraging online marketing and social media

Nov 24, 2013   //   Blog, social media

Individuals are becoming increasingly connected with each other; this has been enabled mainly by the Internet, and our desire for instant gratification through consumption of information. This has resulted in attention shifting focus from traditional media such as newspapers, TV and radio to an instant medium, the Internet. With instant gratification the Internet gives, we stimulate our own individual personal interest in anything from receiving instant news updates from pre-selected sources to product reviews from other consumers to the community connection social media can give with friends or others.

Just like the High Street or your local community, your organisation can leverage the power of the Internet to engage directly with customers and prospects. No longer can you afford to leave aside the various online marketing tools that could enable your organisation to reach additional customers or more importantly retain customers.

Understanding your organisation and the various online marketing tools available is essential in today’s world, it can be vital for survival. Social media is powerful when used in the right context; a good place to start is with a defined strategy that complements your current marketing objectives. After you set a number of objectives to be achieved by your social media strategy, you can measure its Return on Investment.

An example objective could be to generate X amount of sales leads / product or service enquiries directly for the chosen social media tool, using Y amount of resources or a specific call-to-action. With measured campaigns and expected outcomes, social media and its impact can be measured like any other form of advertising. Social Media can be used as a customer service channel, directly advising on customer queries or to gauge and/or manipulate the reputation of a brand.

The power is in your hands to develop your marketing strategy to increase customer engagement via Social Media and online marketing techniques.

Social Media Introduction – Presentation

Apr 6, 2010   //   Blog, social media

View on Vimeo.

 

We are continuing to promote the use of Social Media for organisations of all sizes and types. Please take time to view our introductory presentation about Social Media. If you believe that Social Media can help your organisation in any of the following ways detailed below, please get in touch with us for a FREE initial consultation:

  • Increase Sales
  • Manage Brand Reputation
  • Stimulate Awareness
  • Educate Customers
  • Customer Insights / Feedback
  • Increase Customer Service

SprING 2010 Newsletter now available

Mar 18, 2010   //   Blog, social media

Each quarter a newsletter will be available from the website.
Look out for the latest release for some special offers.

SprING 2010 – Social Media Special Offers Inside

social media – It’s not a one-stop shop

Dec 23, 2009   //   Blog, social media

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No one-size fits all personality for your brand. Social media will allow you to explore how people really experience what you sell.

Social media isn’t an opportunity to reinvent a new brand, but enhances your brand’s reach. It’s all about the experience. People should get a similar experience with you online as they get offline. If you promise a great customer service experience online make sure you have the capacity to deliver this as making a promise you can’t keep is worse than never having engaged your audience.

Social media is growing globally in terms of adoption into marketing strategies and impact on informing customers to increasing sales. However we are still only beginning to commit to its value, some generalisations organisations still hold:

  • Its just another marketing strategy
  • It doesn’t fit into our organisation/who would be responsible to deliver the strategy
  • No guaranteed results

With a growing number of organisations interested in social media, a lot of the fears and preconcieved ideas are eroding. Organisations are beginning to see the huge benefits of interacting with consumers, building relationships and informing and selling.

Is your organisation using social media? If not, why not?  Social Media users what are the results?

Business blogging…..

Dec 7, 2009   //   Blog, social media

A blog is a web page made up of usually short and frequent posts that are arranged chronologically. Business blogs are an excellent way to share expertise, build web traffic, build visibility and to connect with potential customers.

Some top tips:

  1. Write Well and Write Often
  2. Submit Your Blog to Search Engines
  3. Syndicate Your Blog’s Content with an RSS Feed
  4. Use Links and Trackbacks
  5. Tag Your Posts
  6. Promote Outside Your Blog

Some of my favourite blogs include www.web-strategist.com/blog, this is a great source for getting fresh ideas about developing strategies for the web. Also www.elearningpost.com which helps me keep abreast of latest thinking in the world of elearning.

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